Centroid data is the information that is used by the PNP machines, for placing parts. Its an ascii file, they do take several formats.
For example
“10µF/0805?,”30.48?,”38.1?,”90.0?,”Bottom"
Part, X, Y, Rotation, Layer.
I'm not sure about version 10, beeen quite a while since i've used that.. but File > Assembly Outputs >Generate Pick and Place Files is whats in version 17.. ( and i think its been like that for some time )