Manufacturing, then? A Tier-2 (or maybe that money gets you a Tier-1, but that doesn't really make sense as a 'sell a little PnP machine & oven to 10% of Altium customers) PnP machine manufactory?
Go back to the old 'design in a day' sales angle, but add a bit of quickturn?
It's going to be an IoT horror, though. And, just like the FPGA stuff, those of us who've been doing the job for a decade+ will ignore it, and new users won't get to grips with it.