The first image shows the whole board and the second shows the unpopulated pads next to the trim pot. Compare that to the image from the eBay listing that shows the exact same angle as my second photo (looking at the corner containing the Out+ pad).
What you have there is a LM2596 based buck converter (you can read the markings on the chip to confirm), it looks complete at least (erp, maybe not, see next post), but if you bought an LM2577 auto step-up/down converter then that's not what you got.
What you have is a step-down (buck) board only, input must be higher than output.
You may have to give the pot a lot of turns to get it in range before it starts stepping down, these are 20 turn potentiometers, just dial it all the way in one direction until it clicks, and if still nothing, go in the other direction.
These are the typical specs:
Input: 4 to 35v
Output: 1.25 to 30v
Maximum output power: 12w without heatsink, 20w if you slap a nice heatsink on the bottom of the board (not included)
Output current: 2 Amp but remember the power limit above, if using a heatsink you can probably push this to 2.5A or 3A peak
Ripple: 30mV