Well, there could just be a pull-up resistor from cont to 24V, and pulling the cont down to ground turns on the 24V to a proper 24V. ATX power supplies have a very similar arrangement.
Just shorting it out with a wire is a bit risky, though. Try a 1k resistor from cont to ground, maybe? And see how both 24V and cont respond. That's what I'd do, not taking any responsibility though.
Resistor between cont and ground: no effect
Resistor between 24V and cont: voltage changes
When using a 100K resistor I get a voltage of 21.1V
................. 10K resistor....................... 23.8V
................. 1K resistor ........................ 24.6V
It could be that the voltage difference is because of my cheap multi-meter, but the results are clear
Connecting the 24V line with the CONT line does increase the voltage of the 24V line.
Maybe one last question: is this the principle of a pull-up or a pull-down resistor?