There are other videos by Mike that go much more into depth.
Basically, the distribution system is earthed to protect their (and your) equipment from transients that naturally occur where these transients want to get to the Earth.
So we have two different meanings for "earth": protective earth (to trip RCD/GFCI for your safety) and systems earth (to protect your/their equipment as much as possible).
Lightning hitting a telephone system outside your home will induce that high voltage into your phone line and it'll look for the lowest impedance and straightest path to the soil. That's what the ground rod is for - to get lightning to the earth with a little damage to you and your equipment.
The entire earthing system is bonded to Neutral so that the current will travel through it and get back onto the Neutral and head back to the utility's transformer/generator.
You only need as many ground rods to conform to local law; and these rod(s) should only connect to ONE point as demonstrated in other videos. Typically, this will be 25 Ohms contact resistance to the soil.
Adding ground rods though can make your electrical supply DANGEROUS if your utility's system IS NOT grounded because if there was a fault in your system where the electricity went to Earth and then the utility suffered the same fault, then the Earth would not be floating, it'd be in circuit. So check with your utility before even thinking about adding ground rods to the property.