These are just constant current speed controllers contained in cheap tape decks. Having played with loads of tape deck guts and built working decks out of broken ones as a kid, the H and L are just the two set speeds of the motor, for high (hi speed dubbing), and L being normal playback. If you look closer at the back of the motor you should see two holes that contain the pots used to set the speed for each, usually stamped H and L as well.
Some tape decks used 3 wires, one being for the speed which was further controlled on the PCB of the tape deck. Very few cheap decks actually had some sort of closed loop speed control feedback to the capstan, if any... that was all territory of the very high-end decks, which used synchronous motors and full capstan speed monitoring, usually by a hall sensor. Some even have those hall controlled pancake capstan motors, more commonly found in modern VCR's.