Maxim because they are Maxim
AMD because their embedded stuff became NRND before released
Intel because they strategically screw up everyting in my area of interest (I will buy it in my PC of course)
Renesas, Qualcomm, Broadcom, Mediatek, Sony because NDA and MOQ, or they just dont make anything interesting
Infineon, becasuse their microcontrollers suck big time
Microchip most of the time, because the Errata breaks your design all the time. There are big exceptions with this one though.
Anything made by Chinese companies.
Cypress semiconductor because they are weird
And the list goes on. I think it is easier to say, who I like.
TI, AD, Linear, ST, NXP, Fairchild, ON, Atmel, FTDI (yes), Freescale, IRF, IXYS.
You can design almost everything with them. No need to go to the wild west.