The reason you have speed controlled fans on a passenger car these days is not directly to do with any "efficiency" of the fan, motor, or controller, and EVERYTHING to do with the fact the fan peak power requirement is massively intermittent!
During testing and sign off, the cooling system will be loaded under a worse case scenario (usually a 45degC ambient hill climb in a low gear at max vehicle train weight). As modern cars are powerful (at peak output) the cooling system needs to be able to reject a LOT of heat (around 1hp per flywheel hp), so under this condition it takes a powerful fan to produce sufficient Air flow to remove that heat at a sensible DeltaT. However, for the vast majority of it's operation, your car is under a much lower engine load, and ram airflow is sufficient to provide the heat transfer.
As a result, older cars just switched a big powerful fan in when needed, but as cars became quieter and NVH expectations grew, OEMs started fitting dual speed fans, and then fully speed controlled ones to limit the impact of suddenly turning on up to 750W of fan all of a sudden!
Currently, pretty much all cars use speed controlled brushed motors, with some manufacturers moving to brushless motors for reliability reasons (no brushes to wear or carbon build up etc)