I am assuming that if it is mounted sideways (vertically), not having a fast enough rotation may allow gravity to pull down and minimize the space between the center coil and magnets in the fan, causing wear and tear on the top part of the central hub. Increasing rotation creates an "air cushion" that maintains the space better and reduces wear?
Perhaps in a related issue, I've had a bunch of fans for my Dell CPU cases in my entire office (several machines) go after only a few years. They would start making these funny noises (like chirping sounds) and then eventually seize up altogether. And these fans were in some ridiculously customized "blower" type cases that clipped exactly into the chassis so you could not find an easy replacement. They looked kind of like this:
Anyways, when I opened them up, the central hub was full of rusty metallic dust and bone dry. The coil was in the central hub, and surrounding it (part of the rotating plastic fan) were the permanent magnets. The plastic "blower case" also seemed slightly warped and because of the tight tolerances it seemed that the fan was scraping the inside edge of the opening.
Perhaps the plastic drying out and warping also caused premature failure, maybe due to heat in the case?