Some places are divide by 1 and others are divide by 10 or 100.
Divide by 1? That's rather useless. But I do understand why they do it, as I'd rather multiply by 1 which seems equally useless... but isn't...
In the example I posted, they use 0 for black in the value and 1 for the multiplier. Too complicated to remember. Use 10
0 (= x1) for the black multiplier to keep it the same as in the value, i.e. "0". So brown is 1, so becomes 10
1 (= x10), red 10
2 (=x 100), etc...
The only extra bit to remember is gold 10
-1 (= x 0.1) and silver 10
-2 (= x 0.01). Don't memorize ppm, how often is that critical?
This way it is also directly comparable to the smd resistor coding. E.g. 103 = 10 * 10
3 = 10
0 k. Or in colors: brown black orange.
Edit: a very big WHOOPS here: 10 * 10
3 should be 10 k of course!