Ridiculous? Beautifull all that gold and the ceramic package, brings back a lot of fond memories.
Sometimes these packages are the first prototypes for some microcontroller generation and used for prototyping (debugging) but in this specific Mostek case it was a real product they sold (you can find the pdf online).
As someone above already mentioned the reasons are:
in those days there were no over the air firmware upgrades.
If you are a manufacturer and you created a new rather expensive product that operates with new (changing) standards as in the video industry that could and would change over time (other requirements, new features) you want to be able to change/replace the software accordingly. The 3870 without piggyback eprom had only OTP prom so not update was possible.
This was the time the consumer would still bring his expensive electronics device to the service departments and get it updated/repaired, not the times we are living in now and there are no such departments and the store tells you "buy a new one this is already 2 years old"
What easier for a service department to just have new software eproms in stock and to exchange the piggyback eprom with the new one and return the device to the still waiting consumer?
Eproms in stock can be erased and reprogrammed, preprogrammed microcontrollers can be thrown away. In those days microcontrollers were not as cheap as nowadays.
I saw these kind of chips also in the first produced laserdisc players from Philips, then still called VLP video long players.
They also had these microcontrollers and it was a blessing for the hobbieist to be able to save the firmware and replace it every 20 to 30 years otherwise there would not have been a single working device anymore.
When massproduction started a year later and the product had proofed itself they were replaced with the cheaper OTP versions.