Rigol pricing DP832 and DS1054Z

[Gp!]

Hi,
I must be missing something, so I am going to ask a silly question.
Why does the DP832 cost more than the DS1054Z ?
Surely there's more to the Ds1054 ?
Can't wrap my head around,  it unless it's just marketing.
Thanks

[mvs]

Why does the DP832 cost more than the DS1054Z ?

Why DP832 should cost less in your eyes?
Production costs of this two products may be quite similar. General expences, net margin, taxes are also comparable.
R&D costs may differ much, but in high volume production they are not so important.

[Howardlong]

I’d imagine they sell at least 10x more DS1054Z than they do DP832 given the number of people I see on Youtube who seem to have a DS1054Z* and not a DP832.

Marketing plus R&D RoI.

* Increasingly I’m suffering nerd cringe when I see tech reviewers and commentards with the DS1054Z used either as a set ornament, or, when they do very occasionally use it, struggle royally to do so. It’s like we’re all pianists, we can all play the notes, just not necessarily in the right order. (Joke copyright Morecambe and Wise).

[_Wim_]

It the price per kilogram that tips the scale... 

[Wolfgang]

The DP832 has a 200W transformer in it, with a lot of copper and iron, plus some big heatsinks and power MOSFETs. A little computer plus LCD and some button handling is in both the DP832 and the DS1054Z, but this stuff is very cheap nowadays.
Copper and power stuff is not.

[metrologist]

Only one reason I do not have DP832...

[Wolfgang]

... I have several, and I like them. A lot better than a flyweight super high frequency switching PSU spraying RFI all over your sensitive circuits. And, I need less heating

[Gp!]

I think I am stuck on the fact that the DS1054 seems to be a more "complex" item that the DP832 (including R&D), so I am expecting it to cost less.
I hadn't thought about the copper / computer aspect which makes sense, though it might make sense to lower the margin on an oscilloscope to get in on what seems to be a large market.
Then again, why shouldn't that apply to the DP832 ? Wait, they do by offering lower performing models which might be more in line with Schools and hobbyists.
Am I wrong ?
Now that you are making me think...thanks...It seems more to the point that each model is aimed at different markets, so it's up to the user to chose a more prosumer model or not...so in a nutshell, the Ds1054 is aimed  at an entry level and the DP832 isn't.
Thanks to all !