Ferro fluid is used to pass heat from the voice coil to the huge magnet structure. It also damps high frequency resonances.
The first part is very true (hence air is a very good insulator)
The second part not so much.
Ferrofluid dampens the whole movement. This results in a lower Q factor on the lower end.
Sometimes it also results in a slightly lower BL factor (force factor), which gives a slightly lower top end frequency response.
That's actually easy to compensate with a little better force factor (magnet, or more efficient construction)
Ferrofluid can't be used in speaker with to much excursion, so therefore it's only being used in tweeters.
Going back to the first post.
I have seen thousands of different designs. It all depends how the magnetic field is being distributed and cost saving vs performance.
I would suggest reading; Loudspeaker handbook by John Eargle & loudspeaker and headphone handbook by John Borwick