This is the deluxe model, with daylight switching. Production cost is around 5c more than the standard model, but the profit margin is three times as much, as you can sell the deluxe for 60c, as opposed to 20c for the regular model.
It is good this is so hard to open, you do not want a night light potentially where a young child can contact it with a flimsy case that falls off after a few months due to a cheap glue being used.
Just remember that this uses less than the 2mA quoted, as the neon lamp drops around 90V when lit, and the ldr will likely have a on resistance of around 20K when it is bright enough to not light the neon lamp.