If it's not on the datasheet, don't depend on it. I share the skepticism of other posters that anyone would use a 1n4004 as a zener, but I just checked the data sheet from here:
http://www.fairchildsemi.com/ds/1N/1N4004.pdfFigure 4 on page 2 shows the reverse characteristics. It's showing a near-vertical I-V curve at about 122% max rated peak reverse voltage at 25 degrees C, or about 130% rated peak reverse voltage at 100 deg C. At 150 degrees C, on that graph, the curve never goes vertical, but it's starting to steepen at somewhere between 130% and 140%.
The same data sheet is used for various 1n diodes, each with different rated max reverse voltages; the rated peak reverse voltage for the 1n4004 is 400V.
122% of 400V gives 488V at 25C. 130% of 400V gives 520V at 100C.
A point of caution is that the data sheet only shows reverse characteristics at up to 1 mA of current. I'd guess it won't take a whole lot of reverse current before it starts to overheat.