EEVblog #751 - How To Debunk A Product (The Batteriser)

[AmmoJammo]

Overheating confirmed....

I had always said they wouldn't fit in to at least 50% of devices....

It appears Batteroos answer to this, is that they'll contact the company that manufactures the non battepoo compliant device and ask them to change it... lol

[PeterL]

Overheating confirmed....

So next step for Batteroo is to contact Mathias, and compensate for his losses to keep this out of the media.

If we want to now more about this, we have a couple of hours till California wakes up to comment to this on IGG, and hope he will share pictures and info about the device with us before that happens.

To the VC's it will be put under the umbrella of childhood diseases.

[Brumby]

Overheating confirmed....

So next step for Batteroo is to contact Mathias, and compensate for his losses to keep this out of the media.

I think it would be naive to think this problem won't show up in many other situations - and I also think Batteroo could have great difficulty in applying the required amount of spin doctoring to save themselves.

[daveake]

I think I've found the ideal toy to test ...



Uses AAs and, assuming the pump still works when the batteroos set it on fire, could put itself out.

[Kjelt]

I think I've found the ideal toy to test ...
Uses AAs and, assuming the pump still works when the batteroos set it on fire, could put itself out.

[CJay]

I think I've found the ideal toy to test ...



Uses AAs and, assuming the pump still works when the batteroos set it on fire, could put itself out.

If they ever produce a D cell variant they could use one of these to pump out the PR department

http://www.force4.co.uk/force-4-battery-operated-pump.html#.WGzUbrk8l74

[StuUK]

My plan has been two more videos. On for the technical measurements, and one final conclusion video.
But many people are saying not to bother with any more Batteriser videos, just don't give them the oxygen.

NO! you must do a conclusion otherwise it'll just look like defeat.....

[amyk]

It could be a short between multiple sleeves, or perhaps the boost chip has failed short due to ESD, overcurrent, or similar and turned into a heater.

[CJay]

My plan has been two more videos. On for the technical measurements, and one final conclusion video.
But many people are saying not to bother with any more Batteriser videos, just don't give them the oxygen.

NO! you must do a conclusion otherwise it'll just look like defeat.....

Agreed, pull together the results of the tests, present the results in a short, simple to understand video which either proves or disproves the manufacturer claims.

Try to keep the hearsay out (overheating cells, damaged batteroos etc.) unless there's proof of it (Dave's finger pinch and the pip being torn off for instance) .

It's a video that needs to be made and needs to be understandable by the sort of person Batteroo is targeting.

[madires]

Overheating confirmed....

In several countries the product manufacturer is responsible for damages caused by his products. Mathias should ask Batteroo for a replacement of his $200 gadget. So far there are two cases of overheating with brand new sleeves. I wonder how much that number will change when the sleeves get worn after using them several times. At the moment the numbers are too low to conclude any real safety issue.

[PeterL]

Overheating confirmed....

So next step for Batteroo is to contact Mathias, and compensate for his losses to keep this out of the media.

I think it would be naive to think this problem won't show up in many other situations - and I also think Batteroo could have great difficulty in applying the required amount of spin doctoring to save themselves.

All they need is time. If they capitalize there idea before the shit really hits the fan, they are golden.

[Pilleville]

Seems like Batteroo got an award for their boost converter.

http://ww2.frost.com/news/press-releases/frost-sullivan-commends-batteroo-developing-solution-can-dramatically-increase-disposable-battery-optimization/

Batteroo's reusable energy-optimizing solution, Batteroo Boost, has the potential to be a game changer by accessing untapped energy in disposable batteries (AAA, AA, C, and D types) to extend their lives by a significant amount. In addition to this, it has also emerged as an environment-friendly solution by reducing the volume of toxic landfill caused by batteries.

I don't know if the award giving org. is legit or not, but it seems so from a fast googleing. Maybe they have capital invested in Batteroo? I mean, even a PR firm can't be this stupid, right? If you work as a market analyzer it most be embarrassing not to call out the 95% BS like the Batteroo sleve. Especially since it would only take 1min on Google to do so. (Deducted 5% because it's actually working in some sense. I have seen worse.)

[JiggyNinja]

In several countries the product manufacturer is responsible for damages caused by his products. Mathias should ask Batteroo for a replacement of his $200 gadget. So far there are two cases of overheating with brand new sleeves. I wonder how much that number will change when the sleeves get worn after using them several times. At the moment the numbers are too low to conclude any real safety issue.

The Note 7 got recalled after a few dozen reported incidents out of a million phones that shipped. There's been 2 reports of Batteroos doing the same thing, but they're also a lot smaller than Samsung right now.

[Domagoj T]

Frost and Sullivan is a pay to receive an award. Batteroo got theirs three years in a row.

[Blocco]

Seems like Batteroo got an award for their boost converter.

http://ww2.frost.com/news/press-releases/frost-sullivan-commends-batteroo-developing-solution-can-dramatically-increase-disposable-battery-optimization/

Batteroo's reusable energy-optimizing solution, Batteroo Boost, has the potential to be a game changer by accessing untapped energy in disposable batteries (AAA, AA, C, and D types) to extend their lives by a significant amount. In addition to this, it has also emerged as an environment-friendly solution by reducing the volume of toxic landfill caused by batteries.

I don't know if the award giving org. is legit or not, but it seems so from a fast googleing. Maybe they have capital invested in Batteroo? I mean, even a PR firm can't be this stupid, right? If you work as a market analyzer it most be embarrassing not to call out the 95% BS like the Batteroo sleve. Especially since it would only take 1min on Google to do so. (Deducted 5% because it's actually working in some sense. I have seen worse.)

Stupidity has no limits

[JiggyNinja]

Seems like Batteroo got an award for their boost converter.

http://ww2.frost.com/news/press-releases/frost-sullivan-commends-batteroo-developing-solution-can-dramatically-increase-disposable-battery-optimization/

Batteroo's reusable energy-optimizing solution, Batteroo Boost, has the potential to be a game changer by accessing untapped energy in disposable batteries (AAA, AA, C, and D types) to extend their lives by a significant amount. In addition to this, it has also emerged as an environment-friendly solution by reducing the volume of toxic landfill caused by batteries.

I don't know if the award giving org. is legit or not, but it seems so from a fast googleing. Maybe they have capital invested in Batteroo? I mean, even a PR firm can't be this stupid, right? If you work as a market analyzer it most be embarrassing not to call out the 95% BS like the Batteroo sleve. Especially since it would only take 1min on Google to do so. (Deducted 5% because it's actually working in some sense. I have seen worse.)

The company I work for received a "2016 Enabling Technology Leadership" award that our management was quite proud of, so they are legit. Even if I'm not sure what technology leadership is or what we did to enable it, we do actual business with automotive OEMs and Tier 1 suppliers so it's probably just marketing and randomness that have the most influence on F&S's decision, and I highly doubt they're alone in that. A lot of evaluations like that don't even try to scratch the surface to see if there's any substance to the claims.

Frost and Sullivan is a pay to receive an award. Batteroo got theirs three years in a row.

That's an option too. Dave Gorman had a routine on those kinds of worthless consumer awards on his "Modern Life is Goodish" show.

[Pilleville]

Frost and Sullivan is a pay to receive an award. Batteroo got theirs three years in a row.

Oh OK that would also explain it ... well then F&S exists at least. I wasn't to sure.

Maybe it's a scheme to divert venture capital from Batteroo via F&S for private kick backs. It can't be worth it to spend money on pay-to-win awards, depending on cost of course.

[Blocco]

Here we go, a little bit about Frost & Sullivan from Wikipedia...

The company issues industry awards which have been criticized as having "critical problems" including arbitrary criteria, "dubious" and overlapping categories, and the company charging thousands of dollars for the use of its name by a company receiving the award.

Cynics may conclude that dishonesty is endemic within Batteroo.

https://ipvm.com/reports/should-you-trust-frost-&-sullivan-awards

[StillTrying]

http://ww2.frost.com/news/press-releases/frost-sullivan-commends-batteroo-developing-solution-can-dramatically-increase-disposable-battery-optimization/I don't know if the award giving org. is legit or not, but it seems so from a fast googleing. Maybe they have capital invested in Batteroo? I mean, even a PR firm can't be this stupid, right? If you work as a market analyzer it most be embarrassing not to call out the 95% BS like the Batteroo sleve. Especially since it would only take 1min on Google to do so. (Deducted 5% because it's actually working in some sense. I have seen worse.)

Yep!

A prievious interview with batteroo Jul 2015
http://www.frost.com/sublib/display-market-insight.do?id=295404655


About Frost & Sullivan
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.
Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

Translation: We haven't got a clue what we do either.

[lpickup]

The Note 7 got recalled after a few dozen reported incidents out of a million phones that shipped. There's been 2 reports of Batteroos doing the same thing, but they're also a lot smaller than Samsung right now.

Also Samsung has deep pockets that lawyers love and a reputation to protect.

Batteroo has neither of those...

[Howardlong]

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

LOL! I've re-read that about five times and that has to be one of the biggest piles of nonsensical word-soup drivel I've read in quite some time.

[CJay]

Our “Growth Partnership” supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

LOL! I've re-read that about five times and that has to be one of the biggest piles of nonsensical word-soup drivel I've read in quite some time.

Nah, to boil it down, 'Give us money and we'll give you stuff to help you pimp your BS company'

[StillTrying]

Maybe their expurt marketing advice was to move all the videos off YT onto Vimto, and leave the comments disabled?

[FrankBuss]

Here we go, a little bit about Frost & Sullivan from Wikipedia...

The company issues industry awards which have been criticized as having "critical problems" including arbitrary criteria, "dubious" and overlapping categories, and the company charging thousands of dollars for the use of its name by a company receiving the award.

Cynics may conclude that dishonesty is endemic within Batteroo.

https://ipvm.com/reports/should-you-trust-frost-&-sullivan-awards

I don't understand why a company buys such an award, if everyone can read this on Wikipedia and other sites. And thousands of dollars is not cheap. But maybe they get a discount if they buy it for some years

Interestingly Frost & Sullivan uses similar weasel tricks as we've seen from Batteroo, e.g. "In a interview with Frost & Sullivan, I was told that award recipients did not pay for awards", but the vendors say: "awards are granted at no cost but the manufacturers cannot publicly announce awards without paying thousands of dollars to Frost & Sullivan".

[Fungus]

I don't understand why a company buys such an award, if everyone can read this on Wikipedia and other sites.

Simple: Batteroo's target market is not fact-checkers.