It could well be a great product/s but nothing seen so far provides useful information, e.g. function, price or size.
The video is highly produced and a lot of effort has gone in to it, but surely it must be meant to be used mixed perhaps with some brochures at a trade show etc.
I would like to see an update from BOFA that provides at least some of this information, perhaps with some background of toxicity of solder fumes.
(A fellow ham and doctor did a case report study of hams in South Australia esp ones who do a lot of soldering and did blood lead levels, see QEX Sept/Oct 2013).
I would be surprised if information about solder fumes and potential toxicity is not well known in an organisation that makes a solder fume extractor.
That would be of interest to many here I am sure, and I am sure members of this blogg would respect good effort that goes into good products.