Bah, I thought using direct mains connection for things like this was a thing of the past. Make to treat the EL circuit as dangerous voltage, and observe the proper clearance and isolation ratings that you would for mains. I believe mains-rated equipment is tested with 2kV transients, though I'm not sure if that's for 230V or 110V areas. I would be worried about the proximity of the EL backlight to the user (will the display shatter if the EL is overloaded?), and to logic circuits. If they have insufficient clearance, they too should be treated as mains. Using a small mains-rated transformer (even if it's just a 1:1 isolation transformer) makes your life much easier, which is why almost no one makes consumer equipment without isolation from mains anymore. You still have to be careful with the high voltage, but the transformer will limit the current and damp peaks.