Wait, you're now talking about vacuum cleaners which are totally different and much more complex than kettles.
It's possible to improve the efficiency of a vacuum cleaner by doing things like replacing the universal motor with a brushless one, using cyclonic filtration, rather than filters and improved aerodynamics.
The kettle is just a heating element immersed in water. It takes 4.18kJ of energy to increase the temperature of a litre of water by 1°C. If tap water is 15°C then that's 88.8kJ to boil a 0.25l cup of water. There will be some heat lost to the surroundings which can be reduced by using better thermal insulation. However, reducing the power input will always increase the amount of heat lost and reduce the efficiency, as more heat is being released into the surroundings, as you're waiting for the kettle to boil. This is basic physics.
This just proves the EU bureaucrats know nothing about science and engineering and the fact they're making laws which would increase carbon emissions and reduce efficiency of a kettle is a joke.