Farewell to Intersil

[blackbird]

Just read the following while browsing the net:

It’s time to celebrate an anniversary and also a parting of the ways… back in 1957, Jean Hoerni, one of the now famous ‘traitorous eight’ employees of Shockley Semiconductor Laboratory left the company to setup Fairchild Semiconductor and during his time was responsible for the development of the planar process. He went on in 1967 to create the successful Intersil Inc. Intersil was then taken over by Renesas two years ago and they  have now decided to drop the Intersil name altogether and operate under the name of Renesas Electronics America.
 
Renesas said, "The goal of this change is to go beyond a Japan-centric business and create a truly global enterprise as “One Global Renesas”, a company that operates as a global enterprise and not bound by any one region."

Renesas further explained that: "In January 2018 Intersil Corporation will execute an absorption-type merger with Renesas Electronics America Inc., a U.S. sales subsidiary of Renesas and Intersil Communications LLC, a wholly-owned subsidiary of Intersil Corporation, with Intersil Corporation as the surviving company. Intersil Corporation will then change its company name to Renesas Electronics America Inc."
 
So in January we will finally bid farewell to the Intersil name.

Source: https://www.elektormagazine.com/news/farewell-to-intersil

[cdev]

Wholly subjective opinion.. I like the name "Intersil" much more then "Renesas" which reminds me of a name one might give an illness.

Not quite as bad as "Pacific Telesis" but close.

[Cyberdragon]

you mean like...

*cough*HP>Agilent>Keysight*cough*

[Rick Law]

I suppose it's the "China Impact."

They had a large facility for years on a road that I travel frequently.  I grown used to that big red letter Intersil 6-7 feet wide company sign on the side of the road.   A year or so ago, I noticed that big facility closed and noticed the company name-plate popped up at a smaller facility a mile or two down the road.  Still the same red letters, but tiny 1 to 2 feet long name plate along with other companies' name-plate sharing that small shared office building.  I was suspecting they were downsizing... 

These mergers and acquisition deals typically is not very good for the employees.  I wish them the best.  At least business climate seem to be much better these days.  I see a lot more traffic and far less empty buildings these days.

EDIT - Minor correction almost too minor to correct, but to be accurate...
I happen to go by that road again today, the letters were Black - not Red.  I was so sure it was red...  Funny how the mind works/fails.

[Tomorokoshi]

Renesas is the new name of Hitachi, which they did back when changing names was all the craze. Like when Hewlett-Packard became Agilent, Elpida came about, Motorola split into ON Semiconductor and Freescale, etc. They threw away their meaningful names, only to dream up ones that sound like arthritis pharmaceuticals, and then wondered why they lost business.

[Neomys Sapiens]

Fuh! I am quite anxious to see which effects this 'absorption-type merger' will have on their product portfolio. I relied on more than one component of them and the choices are few.

Btw, 'Freescale' sounds like a skin care product for reptiles.

[mc172]

*cough*HP>Agilent>Keysight*cough*

Shame really. Keysight is no longer a decent, childishly amusing anagram. Kegyshit (or shitykeg) is as close as you can get.

[coppice]

Renesas is the new name of Hitachi, which they did back when changing names was all the craze.

Renesas is the name of the merged semiconductor businesses of Hitachi, NEC, and Mitsubishi.

[DimitriP]

All recognizable names will be changed to something new.
New is better.
It's better because it's new.
Might even have electrolytes. It's what plants in the boardroom crave.

[Neomys Sapiens]

What makes me wonder about all this renaming stuff: what does it tell us about the markets and the economic forces behind? Once, companies placed much attention on creating a recognized brand and customers did associate value with it - sometimes justified, sometimes not. But in many cases, it paid off for both sides.
What has supplanted those mechanisms? Lowest bidder only? We are not talking consumer goods, but serious industrial invest and even beyond, in some cases it reaches into critical infrastructure!
They can't really think that they can keep systems stable and going that way!

[bd139]

Might even have electrolytes. It's what plants in the boardroom crave.

Good reference

I see a lot of mergers. There's going to be Omni-Consumer-Products left and that's it.

[vealmike]

Shame really. Keysight is no longer a decent, childishly amusing anagram. Kegyshit (or shitykeg) is as close as you can get.

Twerp lacked hat?

[CatalinaWOW]

This smells strongly of a legal dodge to me.  If you look into the documents you will probably find some debts, assets or other things moving around strangely as these companies merge/absorb/rename themselves.

[Rick Law]

This smells strongly of a legal dodge to me.  If you look into the documents you will probably find some debts, assets or other things moving around strangely as these companies merge/absorb/rename themselves.

Having worked at companies that merged and acquired, this is what I learned - note: I'm not speaking from legal training/reading but from observation on the sideline of how things appeared to work.

Moving around or merger/acquisition doesn't eliminate or reduce the legal liability.  If company A merged with or acquired company B, company A would now "own" all the debt and liability that company B had.  But, say company B has 3 subsidiary and company A buys subsidiary B-1 and B-2 leaving what was B with only subsidiary B-3, now company A doesn't "own" the debt/liability of B-3.

So, one could get company B to first somehow transfer all the debt and liability to to B3 before acquisition.  B1+B2 would be a clean buy for one acquirer; B3 could then be sold separately as higher risk lower value deal for another acquirer willing to take more risk for more profit.

[fourtytwo42]

This smells strongly of a legal dodge to me.  If you look into the documents you will probably find some debts, assets or other things moving around strangely as these companies merge/absorb/rename themselves.

In other words ASSET STRIPPERS at work! Seem it to many times, sad for the employees and dedicated followers.

[CatalinaWOW]

This smells strongly of a legal dodge to me.  If you look into the documents you will probably find some debts, assets or other things moving around strangely as these companies merge/absorb/rename themselves.

Having worked at companies that merged and acquired, this is what I learned - note: I'm not speaking from legal training/reading but from observation on the sideline of how things appeared to work.

Moving around or merger/acquisition doesn't eliminate or reduce the legal liability.  If company A merged with or acquired company B, company A would now "own" all the debt and liability that company B had.  But, say company B has 3 subsidiary and company A buys subsidiary B-1 and B-2 leaving what was B with only subsidiary B-3, now company A doesn't "own" the debt/liability of B-3.

So, one could get company B to first somehow transfer all the debt and liability to to B3 before acquisition.  B1+B2 would be a clean buy for one acquirer; B3 could then be sold separately as higher risk lower value deal for another acquirer willing to take more risk for more profit.

Or as in one case that was involved in changing the name on the building I worked in, company A proceeded to create a new company C which owned the assets of A and B.  Then created new companies C1, C2 and C3.  C1 was assigned the name of A, C2 the name of B and C3 got a new name.    In a strange "totally random" occurrence C3 got most of the debt and liabilities, C1 got all of what used to be A plus a few other goodies from B.  C2 got the good parts of B plus a few related assets from A.  C then sold A and B and the remaining pile of feces bankrupted.  This is the simplified version.  I am sure this is against the spirit of several laws if not the letter, but after shuffling the shells enough times it got through all of the hurdles.

[jpanhalt]

"Renesas Electronics America" has an OK ring to it, like RCA.
 
"One Global Renesas” is not so great.   General Motors became GM, One Global Renesas doesn't roll of the tongue, and OGR likely be pronounced "OGER" -- not a good choice for a company (ogre is a homonym).

[Rick Law]

"Renesas Electronics America" has an OK ring to it, like RCA.
 
"One Global Renesas” is not so great.   General Motors became GM, One Global Renesas doesn't roll of the tongue, and OGR likely be pronounced "OGER" -- not a good choice for a company (ogre is a homonym).

Hahaha...  Spoken quickily, OGER would sound more like Oh-Girl, Old-Girl, or Old-Guy...  Doesn't make one think of anything electronics, but at least it is not obscene. 

[Neomys Sapiens]

"Renesas Electronics America" has an OK ring to it, like RCA.
 
"One Global Renesas” is not so great.   General Motors became GM, One Global Renesas doesn't roll of the tongue, and OGR likely be pronounced "OGER" -- not a good choice for a company (ogre is a homonym).

I know an ogre when I smell one!

[amyk]

"Renesas Electronics America" has an OK ring to it, like RCA.
 
"One Global Renesas” is not so great.   General Motors became GM, One Global Renesas doesn't roll of the tongue, and OGR likely be pronounced "OGER" -- not a good choice for a company (ogre is a homonym).

REA? I suppose that works well enough, because to me it seems the same "military-ish" feeling that Intersil name had.

[Circlotron]

Wholly subjective opinion.. I like the name "Intersil" much more then "Renesas" which reminds me of a name one might give an illness.

Not quite as bad as "Pacific Telesis" but close.

The best one I know of is when HBA (Hospital Benefits Association) in a fit of poetic license and clear thinking changed it's  name to Bupa. Rhymes with blooper....    http://www.bupa.com.au/

[T3sl4co1l]

[Necrothread warning]

On a related note, just now noticing Littelfuse acquired IXYS.

Was a bit shocking to see Littelfuse MOSFETs, out of nowhere.  Well, that explains it.

Tim

[coppercone2]

thats actually a smart merger i wonder if they can improve their power electronics thermal cycling ability with the knowledge of fuse desginers, they probobly know some weird shit about material strain growth or whatever that maybe can be applied to semiconductors, and the semiconductor people might have some specific ideas on fuse applications

or at least we might get a fuse/h-bridge pairing thats better/faster

[mc172]

Shame really. Keysight is no longer a decent, childishly amusing anagram. Kegyshit (or shitykeg) is as close as you can get.

Twerp lacked hat?

Whacked Platter
Helped Rack Twat

[Cerebus]

Wholly subjective opinion.. I like the name "Intersil" much more then "Renesas" which reminds me of a name one might give an illness.

While we're necroposting, I always thought that Renesas sounded like a Frenchman's backside (Rene's Arse).

[Nauris]

These logos just seem to grow taller. Littelfuse Z80?

[coppice]

Wholly subjective opinion.. I like the name "Intersil" much more then "Renesas" which reminds me of a name one might give an illness.

While we're necroposting, I always thought that Renesas sounded like a Frenchman's backside (Rene's Arse).

Renesas seems like a classic "last .com left in the shop" kind of name.

[schmitt trigger]

Corporate name changes are just another example of “corporatespeak”.

Believing that s name change will somehow revitalize a stale corporate culture and limp product portfolio.

[bd139]

Yes. It's all marketing wank. I remember getting involved in a massive rebranding for a defence contractor back in the late 1990s. Mostly they got a typeface designed for their logo and then got the arse after three million dollars was spent on companies coming up with shit and they only got the letters that were in their company name in the TTF file, then found out it was an off the shelf typeface and it was barely different to the old brand to start with.... 

[coppice]

Corporate name changes are just another example of “corporatespeak”.

Believing that s name change will somehow revitalize a stale corporate culture and limp product portfolio.

Renesas needed a new name. None of the constituent parts wanted to use their own name on an organisation that was one the brink of financial collapse from day one. What is bizarre is that a company still tettering on the brink to the extent that the main way to sell against Renesas is to say "but will they still be here by the end of your production run" can still find the money to buy anyone.

[aandrew]

Wholly subjective opinion.. I like the name "Intersil" much more then "Renesas" which reminds me of a name one might give an illness.

I just have trouble pronouncing Renesas. Is it

* ren (rhymes with 'hen') ah sauce
* ren e sas (rhymes with brass)

or something inbetween?

[Vtile]

renaissance
Renes ass

[Stray Electron]

Might even have electrolytes. It's what plants in the boardroom crave.

  LOL!  That's Idiocracy for you!

[schmitt trigger]

Those plants might be a really strong cannabis strain