"I'm returning this flux capacitor as overpriced. After all you have a notice saying that I can return anything for a refund, that I can find at least $10 cheaper elsewhere."
"Yes we do make that offer, but as the only supplier of flux capacitors in the world, I don't see how you can get one cheaper."
"Here is a receipt, with your own trademark on it"
"-Huh?"
"In 2040 you will be selling them for $250 instead of $200,000."