I don't see a problem. It's boutique stuff. It's not intended for people just looking for a good sound, or for bang for buck. If you want a quirky, hand made piece with a story and have money to burn, you buy something like this. They don't seem to make all sorts of extraordinary claims, other than obviously upselling the sound quality of their systems. There's no magic components or ingredients either.
It's the same reason people buy a Morgan. It's not practical, not safe and not the fastest. Yet people are queuing to buy a wood framed car.