Yes, the dealer is the enemy. As much as they pretend to look after you in sales and service, it really is about the bottom line.
In most businesses you hope there is a balance in providing service, care and profit, as Brumby states, here in Aus it's all about the money.
I personally dread the whole car buying process, it's akin to going into battle.
No clue sales people who often tell blatant lies, which may be due to ignorance but that's no excuse. Having the skills of an engineer in research and technical detail will beat sales hands-down every time and even with service managers.
Service departments charging triple the cost of oils, etc. even down to trying on an $18 charge for a remote battery *every* time you bring the car in for a service.
When I buy a car now a figure out my five year strategy, if I'm prepared to spend on their service and sales as a whole package, I also get a quote from them for the service costs for the next 'x' years on paper.
I have watched a bit of John Cadogan's work on you tube, some of it's good stuff but he looks at his car as a 'get me from A to B and that's it' hence the most bang for buck push of vehicle brands such as Kia and Hyundai, some of us like some longevity and style (even if it's a personal choice) in a car.
I know Hyundai have improved, but many years ago I had to drive from Cairns to Townsville in a Hyundai buzz box (small car) rental. Topping out at around 90 km/h and the interior fittings were clearly cardboard (as opposed to the well disguised cardboard used now days
), every time a semi-trailer went past, all the air vents would slam shut and the glove box would fall open. That sort of sticks with you.
But yes, it really is like the video.