Apple products are somewhat of a technical and design benchmark yes - but that's the whole point. You can do perfectly good things for 1/5 of the price it takes to be the "benchmark", the reason Apple stuff is expensive is precisely because they want to be taken as the benchmark, and as such that commands a premium pricing and premium materials/features of which the actual relevance may be small.
The watch market is the prine example of a field where anything goes for pricing, and completely unrelated to capabilities. Just see the orignal "Edition" Apple watch - exact same one as the normal $350 one, but sold for $12k. The actual extra material costs are probably $1k, the rest is marketing fluff.