I got a magazine delivered to my workplace today addressed to me. I have no idea why they sent it to work (who are also a customer but not in my name) as my main address is at home although my dad still gets the invoices - so go figure.
So on the front there is a myriad of images more of less reassuring of the magazines contents and then I see this one of some idiot with a pre 775 pad processor in one hand that has pins (so clearly not a 775 package) and a 775 processor package heat sink in the other, holding them up in the air as though lining them up (bot sure why you'd need to as the processor goes in first and then the heatsink and the motherboard lines them up).
My instant though: what a load of marketing wankery, and I'm supposed to hope the contents of the magazine was properly compiled after seeing this PR cockup. Clearly whoever posed this image has not a clue and does not think for one moment that people using electronics on a daily basis know what they are dealing with. I don't think farnell even sell intel processors or heatsinks.