My Wife handed me the packet with the offending ruler gift / Item from Digikey, just an hour ago believing I would be pleased, and was quite surprised at my instant negative reaction, response and chucking the packet unopened to one side.
A small time later, she enquired as to the reason for my strange negative reaction. I explained that I have seen this kinda clever and so helpful to EE folks ruler only once before on a DIYINHK Video, based on which bought one of these today as well as a Rigol DS1054Z Yesterday. I just watched the Open Hardware expalaination Video Dave made today and so eventully opened the packet in the hope of seeing some form of origionator recognition, let alone a dream team list, Matrix or Back to the future reference, but alas there was non.
I may well use this in the future, but I fully agree with the OSHW ethos you mention that means I will always hanker after an origional EEVBlog Ruler.