Small electronics company wants to compete on price with huge Electronics co's

[tggzzz]

"Hold on," says the computer engineer. "Why don't we all just get out of the car and get in again, and then see if it starts?"

I prefer the version where the s/w engineer says "Let's push the car back up to the top of the hill and see if the brakes burn out again". 

That probably is more apt, given the OP!