The Keysight Logo is NOT a thing

[EEVblog]

We have come to the conclusion that the Keysight waveform logo is NOT a thing.
Doesn't even have split rotational symmetry.
 

[G7PSK]

What you get from a cheap Chinese amplifier or signal generator.

[llkiwi2006]

Not symmetric indeed (picture attached for those having trouble seeing it like me)

P.S. fun fact: keysight provides their logo nicely as a svg file on their website

[GerryBags]

That's what happens when the big boys bring in the consultants (a word that is sometimes shortened by removing the 'sultant' bit to reveal an inner truth  ). I bet the board then voted on it. It totally smacks of being designed by committee in order to cause absolutely no offence to anyone in the company's international markets. They might as well as gone from from Agilent to being Anodyne Systems Inc.

[bd139]

You do realise that now when I stare at my DMM the lack of symmetry is going to poke me in the eye?

Going to have to buy another DMM now (poor excuse) 

[EEVblog]

That's what happens when the big boys bring in the consultants (a word that is sometimes shortened by removing the 'sultant' bit to reveal an inner truth  ). I bet the board then voted on it. It totally smacks of being designed by committee in order to cause absolutely no offence to anyone in the company's international markets. They might as well as gone from from Agilent to being Anodyne Systems Inc.

I can picture the presentation from the consultant:
"The logo embodies synergy between the HP legacy and the new embodiment of the Keysight spirit and the relationship with their customers through a retro symbolic means."

[gertux]

Where does this discussion originate ? 

Is it an OCD sensitive issue maybe ?

[D3f1ant]

Why do I feel this is a great topic

[Circlotron]

It's a graph of the fortunes of the company under successive CEOs.

[Electro Detective]

You do realise that now when I stare at my DMM the lack of symmetry is going to poke me in the eye?

Going to have to buy another DMM now (poor excuse) 

Flog it now ..while the display is still bright and crisp 

[bd139]

Dodged that bullet  It's a LCD jobby

[Mr. Scram]

Engineers talking about logo design. This should be good. 

[GerryBags]

Engineers talking about logo design. This should be good. 

If more engineers could stomach working in marketing departments I think it would be a great thing. I was a graphic designer for many years but got thoroughly sick of the whole marketing (read: lying for money) thing.

I do think it's odd that the HP name went with the computing side of the business when it split, rather than the test-gear side. I would have thought the newer technology would have fared better with a name change, but seeing as they seem to be doing/have done well enough as Agilent or Keysight. It still just smacks of marketing wank.

[HighVoltage]

I was a graphic designer for many years but got thoroughly sick of the whole marketing (read: lying for money) thing.

What do you mean?
They most likely hired an "EXPERT" and told him what to do:

If you have not seen this, it is hilarious and sad.
As an engineer, we probably have all been in this situation

[Zero999]

Am I the only person here who doesn't care?

It's not a bad logo, compared to other ones I've seen. It might not be the best, but it isn't the shittiest.

[SparkyFX]

Doesn't even have split rotational symmetry.

Making it asymetric and non repetitive was probably the only way they could work around the creation of conspiracy theories and maybe even improve the legal situation when it comes to counterfeit or copyright :-) Consider the logo being symetric and repetitive, then it would be harder to "protect", legally - without knowing too much about it. It is at least harder to explain why something is an exact copy.

The problem with the topic is.... only Keysight knows what that logo should express or should not express. 

[station240]

Take the bottom half of the waveform, flip it left to right.
Voila, it's an AM modulated signal.

[Brumby]

Take the bottom half of the waveform, flip it left to right.
Voila, it's an AM modulated signal.

I like that ... and it's the sort of thing I could see somebody doing as a quick graphic tweak.

[schmitt trigger]

I would like to see an FFT performed on that waveform. 

[Tomorokoshi]

Take the bottom half of the waveform, flip it left to right.
Voila, it's an AM modulated signal.

Even better, it's the envelope of the output of an extremely complex non-cyclic AM modulated arbitrary signal generator for the purposes of EMC testing.

[bd139]

Or a DS1022Z with a particularly buggy firmware release.

[Mr. Scram]

Making it asymetric and non repetitive was probably the only way they could work around the creation of conspiracy theories and maybe even improve the legal situation when it comes to counterfeit or copyright :-) Consider the logo being symetric and repetitive, then it would be harder to "protect", legally - without knowing too much about it. It is at least harder to explain why something is an exact copy.

The problem with the topic is.... only Keysight knows what that logo should express or should not express. 

I'm fairly sure it's an artistic choice. It's obviously supposed to relate to signals, but without it being a literal representation of a single specific signal. It basically represents the concept of a signal but not a literal signal. The lack of symmetry seems to be introduced to make it a bit more interesting to look at. Symmetry tends to be boring, especially when it's a fairly simple graphic already.

You may be right about it being harder to protect a more regular signal, though.

[TheSteve]

Maybe the marketing team was having a go at predistortion.

[nctnico]

We have come to the conclusion that the Keysight waveform logo is NOT a thing.

I'm wondering how the EEVblog crew came to that conclusion:

[bitwelder]

You do realise that now when I stare at my DMM the lack of symmetry is going to poke me in the eye?

Going to have to buy another DMM now (poor excuse) 

You just need to find an Agilent sticker and rebadge your gear