that hurdle they face after "Anonagate"
Maybe. Or maybe not - Ananogate did give them a ton of publicity before they even thought of their project. If you knew of Anonagate you might know what to look for in this one, and if you didn't know of Anonagate that wouldn't affect you anyway.
As it happens, I decided that a $30 preconfigured TOR router would be cool to play with so backed this. I wouldn't have given it a second glance without the Anonagate fuss