The campaign certainly looks like a copy of a number of already-available quick-connect magnetic adapters, that is true. Just look at what this search on Amazon.com shows up for "magnetic USB cable":
https://www.amazon.com/s/ref=nb_sb_noss_2?url=search-alias%3Daps&field-keywords=magnetic+usb+cableThe IGG campaign is $14 for 1 cable and 1 tip. That's about the price you see in the market. Nothing special. The "retail" price of $39 is perhaps what you may see in a BestBuy or Staples where people may not know they exist and are willing to pay more for cables (like those $50 Monster HDMI cables that are $5 online). The idea of putting in the $39 is to make more people on IGG buy them, figuring they will cost more later. But anyone who searches for it will see they are available anyways and that the higher price is really no threat. They figured $14 is comparable to what is already available, and it doesn't seem to be a huge risk for them to produce it because they will just re-badge some existing cable from an OEM.
Personally, I would buy it from eBay. At least I have feedback from other buyers, and if there is a problem I can ask for a refund. Backing up IGG is still a huge risk because the people doing the campaign can just walk off with the money and never deliver, even if the product exists.
They are banking on a huge order of items, which will bring their cost down to a few dollars a piece when they get a container-load from China, maybe under $1 a piece, so they can make bigger profits. Plus if they pad their shipping costs, they can get a bit more margin there. They can pay China OEM to custom-label the order and custom package. Then they work to stuff envelopes and ship.
IGG does not surprise me anymore.
I wouldn't be surprised if Chinese OEM's create "fake" campaigns to simply push their product (or various iterations of it) directly, thereby cutting out the middle-man (like you see here) who is just buying and selling Chinese products that nobody in the West knows about. For example, there are tons of electronic gadgets that are very cheap on Alibaba that someone could order from a Chinese OEM in sufficient quantities to customize firmware, the look and appearance of the case, color availability, packaging, etc. It may look like a totally new and different product yet really just be very similar or identical inside to what already exists.
Then you may ask yourself, isn't this really what *MANY* companies do these days? They design a cool-looking gadget or device, add a bit of chrome and shape it differently, stylize it, sprinkle some fantastic marketing on it and voila! Guess where it's made? Shenzhen China? Factory City? Guangdong? Any of these (
http://www.itimanufacturing.com/chinese-manufacturing-news/the-5-largest-cities-in-china-for-manufacturing/).
So don't these "Creators" have a right to profit from their marketing and design? Do you really need a factory of your own? Or just a "Design-House" and the ability to create retail connections and get your product ordered from Chinese OEM's and retail it through Western distribution channels?