µCurrent GOLD Kickstarter - Dave Was not thinking Big Enough!

[TheRuler8510]

I seem to remember Dave telling Jeri Ellsworth on The Amp Hour that she was not thinking "big" enough about how much of the AR space she should try to control. But with Dave starting at µCurrent at $9.9K and now being 5X oversubscribed, it seems Dave is the one not thinking big enough! 

I'm looking forward your next product too, Dave!
Good Luck!

[EEVblog]

Totally different beasts.
My uCurrent is a real niche product that has already sold thousands of an "almost as good" version to my existing fan base + others. So it was always going to be limited in popularity.

[SeanB]

Dave, you forgot the "Shiny New Model" effect. Likely a lot are to those with existing ones, and they are getting the upgrade.

At least i have a lot of CR2032 cells at work, they are used a lot.

[Bored@Work]

And there seems to be a limit to Dave's popularity, or sens prevails in his fans.  Until now nobody bought the VIP package. Jeri on the other hand did sell all her five "teatime with Jeri" packages and all her two hand build prototype packages. For $3500 and $10000 respectively. Although some other expensive options didn't sell at all.

[Kean]

Yeah, despite Dave's "crazy" status, most of us Aussies aren't that crazy.  Or at least we would get in serious trouble with our SO if we blew $2k5 just to have lunch with Dave.  Not saying I wasn't a little tempted to help the project along though...

[Rufus]

Not saying I wasn't a little tempted to help the project along though...

Didn't need any help. The campaign gave Dave guaranteed sales of a batch at a price he knew would be viable.

Thinking bigger would make little difference. With a bigger target and so bigger guaranteed batch he could have shaved a few $ off the price and maybe got a few extra sales because of it. The extra sales were not worth the risk of not meeting the target and having to start again with higher price and lower target.

[mikeselectricstuff]

There is another argument for keeping the KS target small (and limiting numbers) - KS take a percentage, so one potential strategy is to use KS to guarantee minimum funding and get publicity, then do direct sales afterwards so you don't lose the slice KS take if it turns out really popular.

BTW is there anything in KS's terms that says you can't do direct sales during the campaign?