Even if it is technically possible, that does not make it practical.
The thing has to continually receive data, and that means it needs a continuous supply of harvested energy to do that, not to mention transmitting.
The mechanism is not explained, probably piezo-electric, in which you might be able to use the buzzer as the harvesting element?
Thermal harvesting? Nope, too small for that.
Solar? Nope, though that moulded plastic case.
Then there is RF harvesting, but it's seems way too small for that, I've busted the practicalities of that one before.
My best guess is that to be practical as described it would have to harness the bluetooth signal from the phone itself. I haven't ran the numbers on that, but off the bat I'd call BS on that right away.
Doesn't leave much...
Also, no poof that the item shown is actually a working prototype. Could very well be just a dummy case, and I'd bet money on it actually.