Except the whole world doesn't speak German, and the product this thread is about is also being sold outside Germany. There's no requirement for a mark not to have come from any spoken language. Should Atari or Akamai be denied trademark protection?
Now, if the product was a literal fixed power generator named the "Kraftwerk 20T" or something, that would be noninfringing because the use of the word was merely descriptive. But being merely descriptive would, by the same sword, invalidate a trademark for "Kraftwerk" for generating power. Either way, it seems to me that the inventors of the fuel-cell device received bad legal advice much like Batterizer.