My 2c...
It looks like a nice project, no doubt.
However... I recently picked up a Maynuo M9710 150W, 150V, 30A eload from China for just under $200AUD, or a bit less than that in USD.
This is the Chinese version of the BK precision 8500 and all the other loads that are rebadged. It's a nice commercial eload with decent specs. In short, there's a world of difference between this mass produced commercial offering and what is being offered under the kickstarter. Yet at just ~$200 + Postage, I just don't see enough monetary difference to go for this much lesser product.
Like a lot of kickstarters, I just think they're targeting a market that already has offerings with almost no margin in it.