Huh. So here's what had to be done before IGG actually took notice and canceled the scampaign (and refunded backers):
"We organized a small group of volunteers here in the San Francisco bay area in order to put pressure on Indiegogo. My own company provides litigation support for a number of prominent local law firms, including one that specializes in diving & marine-related litigation. We called in some favors to get them to participate with us so that we would be taken seriously. We had a large package of documents with supporting legal materials delivered by certified mail to the Vice President and General Counsel of Indiegogo. We also obtained the support and assistance of a California Legislative Assemblyman who expressed his willingness to spearhead an investigation if the outcome, indeed, was misappropriation of funds from innocent contributors." -Mark Johnson