This device definitely has value, and there seems no reason to expect they will screw up technically if they have got this far.
I was not in any way suggesting they were going to screw this up. It is obvious they have a very competent team and are showing real results and shipping hardware.
It has to do the with the hype that surrounded it's capabilities.
The question will be whether people are prepared to pay enough, and the market is big enough, to justify their investment.
One of their big pitches was that it could be a consumer level add-on for smartphones. And that's the thing, I don't think the consumer would find this novel enough to buy it, as opposed to say the infrared phone attachments add-ons. The market difference would have to be several orders different.
This is nothing like uBeam. uBeam clearly has a large potential market, but there is no way they can technically satisfy the market they have set for themselves.
It is very similar to uBeam in the promises and hype that was generated.
But in the end there is only so much you can do with the tech and the laws of engineering and physics.
The application hype was warp factor 9: