Author Topic: What to do if your project is too niche for crowdfunding?  (Read 908 times)

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Online MasterTech

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What to do if your project is too niche for crowdfunding?
« on: October 29, 2017, 12:40:04 AM »
I'm about to create a startup, the technology it needs I've been working on it for some time now. However I'm aiming a product in the industrial sector that few people knows about,
it's not a small sector, but definitively most people will not properly judge or become interested in the solution I'm offering.
As an example how could I create a crowdfunding campaign for "titanium torsional couplers" (just made up) and give them to people in exchange for their support ?

What do people do in these cases?
« Last Edit: October 29, 2017, 12:58:07 AM by MasterTech »
 

Online Kean

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Re: What to do if your project is too niche for crowdfunding?
« Reply #1 on: October 29, 2017, 03:11:42 AM »
Most crowdfunding is aimed at consumer/hobbyist, and doesn't really target the industrial/commercial sector.  There are some exceptions, such as retailer pledge levels for things like new board games.  There are also some specialist crowdfunders for the commercial sector, e.g. CrowdCube in the UK (not sure where you are).

What I've seen my clients do is to partner with a large customer in the target sector who can see the value in the technology for their own use, and doesn't mind helping it to market.  They benefit from getting a headstart with the new tech, and also financially as a longer term partner, which you get some upfront funding to manufacture & trial your product.  This can obviously be a problem in some sectors where there are few players, or that are very competitive.

Another option is to partner with a industry group (like the local Torsional Coupler Society... LOL), who like the above example want to help get their members benefit from new tech.  Or maybe work with a university or research group who has industry contacts.  e.g. In Australia we have the CSIRO (http://csiro.au/) who works with industry to help commercialise new tech, such as in mining, health, farming, environment, or even big data.  Again, this has been something my clients have taken advantage of, but I've also done it directly in a few projects.
 
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Offline marklein

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Re: What to do if your project is too niche for crowdfunding?
« Reply #2 on: November 06, 2017, 05:32:04 PM »
Advertise your project in industry specific trade magazines and websites.
 

Online Ice-Tea

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Re: What to do if your project is too niche for crowdfunding?
« Reply #3 on: November 06, 2017, 07:51:46 PM »
Find a forum where Titanium specialists hang out. If they like what you do/have they will spread the word for you ;)
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Offline julianhigginson

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Re: What to do if your project is too niche for crowdfunding?
« Reply #4 on: December 05, 2017, 01:08:34 PM »
yeah, sounds like you need to find a customer/partner who wants the product and is prepared to take the risk to give you a chance to build it for them.

You will need to work on your marketing material/approach - showing a customer what exactly the benefits are that you can deliver, and convince them of how close you are to being able to deliver real benefits...

Then spend a bunch of time identifying possible customers and talk to them about what you can do for them, and what you need in return.

Unless you can re purpose the underlying tech to something more consumer related? you could always come back to the industrial applications later?
 
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