Well, it doesn't surprise me that much. More and more tech journalists are falling prey to such ideas as a backlash against those who say 'nope, doesn't work'. Whilst the question 'what if..' has its place, it is dangerous as it can lead others to skim such articles and believe these things actually exist.
I can understand folks from Engadget or Gizmodo covering - and promoting - pseudoscience like the large number of kickstarter campaigns that can never, and will never deliver, but it is starting to creep into more technical magazines. At least 'tech' sites and magazines are more commercial, for those interested in gadgets but perhaps not technically minded (as in, not caring how stuff works, rather than not understanding).
Also, I've said it before and I'll say it again. Just because someone is an engineer, or a doctor, highly educated, doesn't make them immune to believing in things that don't exist, or have belief's others find silly. This perhaps explains why many engineers believe in alternative medicine, or why some doctors believe that 'quantum technology' can help us measure calorie content of food, but when someone believes the woo that is in their field, and it becomes 'normalised' over time, yeah, that's worrying. Case in point: a GP that drinks 'smart water'.