You are essentially saying that a company can directly copy another's website and reduce cost on web/software development and you are happy to use their service because of the lower price?
I'm not saying that. To be clear, I was not impressed by the price (very similar). But by the quality. And I don't think that saving on the website development will give you such a big monetary advantage which will allow you to noticeably improve the quality of the final product.
(EDIT: I'm talking about PCBs)
What's the difference between that and buying things at hardware BOM cost with cloned firmware? I'm not embedded or software programmer, but I bet a software guy will be quite pissed off.
Some differences:
1) In your example, the firmware is part of the product. The website is just something to sell the product. Is not the product. (Yes, I know, the website development cost will have to be amortized in the final product cost...). Still, in your example you're buying counterfeit products. In PCBWay-Win you're buying "genuine" products from both vendors.
2) The house that actually programmed the firmware will have more control on the product and could potentially improve it. The house that simply clones it, will have to wait. Therefore the real developer could exploit this to be ahead the dishonest competitors.
3) Typically, the house that only clones the device, will have also a lower manufacturing quality (if they clone, their goal is to maximize profit). Instead, in our PCBWay-PCBWin case, the house that "copied" the website has a better manufacturing quality.
Yes, in the retrospect, PCBWin should not have "copied" the website. Also because this caused confusion among users, e.g. some of us in this thread thought that PCBWin was PCBWay just with another name.
Finally, I'm feeling like of having abused the word "copy". In fact, the two websites are very similar, but not an exact copy. Therefore some development/design has been done by PcbWin too... If I say that PCBWin just copied the website, I should also say that Windows and MacOs are two copies, because they use windows, folders, buttons, etc. Or that any modern cell phone is a copy of the iPhone, because they have a touchscreen and rounded edges...
EDIT:
BTW it seems like their website uses the same platform rather that just copied.
Well if this is true, "copy" is really an abused word.