As the ebay sale says, that's a HD44780 based lcd, so you use those commands.
You can see the name on the chip, PCF8574.... here's datasheet:
http://www.ti.com/lit/ds/symlink/pcf8574.pdfThat's a basic I2C port expander, it creates 8 i/o pins which are most likely connected to your LCD's RS , RW, EN and probably 4 i/o pins.
So you send the i2c commands to the chip to set some i/o pins as input, some i/o pins as output , then set the pins to some values... the same commands you'd send if you connected the lcd display directly to a bunch of i/o pins on your micro, you will send them through i2c formatted as the chip wants.
If you don't have documentation, you can use a multimeter to figure out which i/o pins from the io expander IC go to which pins of your lcd display.
you also have on the board pads labeled A0 , A1 and A2 .... those allow you to configure unique i2c address for your board, probably some default address is set if those 3 pins are floating (and if you put a blob of solder on one of those pairs of pads you basically set one bit of the 8 bit i2c ID to 1 or something like that)