I'm not sure what Intel has to do with any of this. Intel has always made processors, and Intel will always make processors. The existence of the Quark has little to do with Arduino or anything else other than Intel seeing a market segment, doing some research, and discovering that there is room for something there. Then, they either buy a company that's already there or they make a new CPU.
Employees don't start off developing i7 processors; they work on the smaller stuff and if they've got the right stuff they move up. These low-end, low-performance devices are testbeds for employees and for designs.
It's Microsoft that's expanding out into new areas here, not Intel. Sure, Intel has some new development boards, but they've always had SOME development boards kicking about. Now they're getting somewhat serious about the low-end (which is new) and Microsoft is supporting that low-end hardware with real, honest-to-goodness operating systems (which is also new.)
The Minnowboard Max and the Sharks Cove boards are kind of where it's going to be for low-end embedded Windows development for the next few months, NOT the Galileo nor the Galileo Gen2 (neither of which make a lot of sense to me.) The
Minnowboard Max especially looks interesting, given the CPU and memory available, and the
Sharks Cove will be very interesting to Windows hardware developers who need IO.