Guys, why are you beating up on Free_Electron? I have to post in his support here. I have not read his every post, but at least in this thread (and the one linked near the beginning), he has been spot on, and his posts are constructive. He has given an example. He has critiqued a design. That's actual money in the bank value. The problem is, there's so much BS and puffery and ego on the net, it's hard to tell when someone knows what they are talking about. Pulling signal from noise is an engineer's job. So let me set you straight. In this thread, free_electron's posts are the signal.
His advised technique is standard and sound for high-speed single-ended signals, when the case and chassis are also attended to. I have learned this from experience (by actually having my devices tested, and also by experimenting in the lab, blowing up and bulletproofing my circuits until they don't blow up any more; and also by reading and talking with consultants--I wasn't lucky enough to have a mentor in this area.) If you look at one of my boards, you will see more in common with free_electron's description than differences. That is because some things are just good design.
EMC/ESD is a whole-system problem. A schematic doesn't paint the whole picture (unless it's lacking.) Even the board layout (unless it's deficient) doesn't tell the whole picture without seeing how it fits in the case, and how the case is treated. If you have an idea of case and chassis scheme, and your board layout, with the board sitting in the case, then you can start to evaluate the system. You need to be thinking about that from the start.
In every productive engineering environment I've been in, "productive" discussions can at times look to outsiders like arguments, with each participant excitedly propounding his viewpoint. However, at some point, you will have to look it up and admit if you are wrong. That's how you learn.
By the way, if you think this thread is not worth five stars, read it again, minus the griping.