The MSP432, like its older brother MSP430, was targetting very low power. Back then, with their 48MHz max clock freq. on a Cortex M4 core, it was obvious they were designed for the very low power, 32-bit MCU market.
Back when TI was working on it, it actually did make sense. There were not many ARM-based MCUs on the market that could beat the MSP432 in terms of power consumption, and they also wanted to leverage the MSP430's success. Unfortunately for TI, competitive very low power ARM MCUs began to appear on the market pretty much at the same time. They later introduced a couple of new MSP432 variants with embedded ethernet controllers that can run at up to 120MHz, so they are probably trying to catch up and not let the MSP432 line die.
I evaluated it a couple years ago. The dev boards were insanely cheap. The MCU was pretty decent. Very low power indeed, and TI's "peripheral library" was much less bloated that STM's HAL AFAIR, and easier to understand, so you could get something up and running in no time.
I eventually selected the STM32L4 line instead for various reasons (availability, much more capable, more device options, lower power for some, etc)
That said, for people using MSP430 MCUs, I wouldn't reject the MSP432 altogether. It's significantly more powerful, is ARM-based and will probably be familiar regarding its peripheral set. For those using the MSP430 for its low power characteristics, the MSP432 is a very reasonable "upgrade". Of course for those just familiar with the MSP430 by accident and not caring about low power, the MSP432 would probably not make much sense.
As to the MCU/wireless SOCs, TI already has the CC line with Cortex-M3 cores and 2.4GHz RF cores, such as the CC2640. They combine very low power and decent performance, and are pretty cheap.