Makes perfect sense, the pricing. Look at offerings from other manufacturers. They drop older stuff to concentrate on the latest and greatest. Which is the most efficient way to do it.
Microchip taps market demand for older devices. Producing smaller amounts of a vast number of products costs more money. The guys that move to newest and best devices should not pay that tax. The guys using the older devices must support that cost. They are the ones that benefit, for w/e reason they are using the older device. For hobbyist and small production, it may be cheaper to continue using older devices for who knows how long? Even in large scale manufacturing, it might be cheaper to continue using legacy device, particularly where reliability is paramount, and testing and liability could be very expensive.
If you get a discount on another manufacturer device, it may be because they are planned to go out of production. If you are buying from Microchip, that thing might be around, forever.