There are a number of possible objectives and means for them to achieve the objectives.
If they want to "strongly dissuade" people from using ISE for new designs, then they might have Spartan 3/6 equivalent devices in a 7 fabric.
If people want small cheap devices with Spartan 6 level logic complexity plus high speed i/o, and are "forced" to used other manufacturers devices, then Xilinx might simply be making Spartan-size devices with 7 series fabric and i/o blocks.
No doubt Xilinx will let us know when it suits them