The only pro I can see for that part is 32-pin 0.65mm package & 5V operation. The part does look very simplistic and maybe even reminiscent of a 8-bit parts in terms of complexity of the registers (not many options). In that view, other vendors are many miles ahead.
I'm not aware of (m)any 5V ARM controllers. Maybe the device is intended as a bridge the gap between 8 bit 5V devices and 32 bit 3.3V (or lower) devices. IMHO this could be an interesting move because 5V interoperability has been mentioned as a problem for using ARM controllers to upgrade legacy designs on this forum several times.
Probably cortex m3 at 5V operation is very rare if not only on the market.
For legacy 5V designs it's a plus, and the scarcity of digital peripherals (both amount and depth) is probably not a problem. It is very likely the chip will be dropped into a legacy design tailored to chips of those days, i.e. a similar mount (or even less) of digital options.
My comment on "others are ahead" was more aimed at what the cortex m0 competition has to offer in terms of memory & peripherals.
NXP Kinetis E
Atmel SAM C (+CAN bus)
Cypress PSoC 4200M (+CAN bus)
Microchip dsPIC33EV series (+CAN bus, but not ARM and only 16-bit)
These all feature more than double the amount of digital peripherals (like USART/SPI/I2C), have 12-bit ADCs (not as fast though), and much more memory.
I listed dsPIC33EV because at 70MIPS is probably quite comparable in terms of performance to the other Cortex m0's, if limited to 8 or 16-bit operations.
After looking at Zilog's documentation I think Zilog has some catching up to do. There is just 1 datasheet with not much explanation of the peripherals, no application notes, no example projects, no CMSIS libraries to speak of (it has a startup script, non-configurable SystemInit() and that's it - 1 example blinky that is bitbanging away), etc.