Static convection is limited by air speed and the diffusion boundary layer. The boundary layer, in turn, is determined by how fast the air is flowing: more speed means more disruption (whether laminar or turbulent flow), which results in a thinner layer. Which means the fins can be spaced more closely.
So, it's not really a good comparison to say "X heatsink is Y better under Z airflow", because none of those quantities are designed properly. If you're stuck with a given (junk box or off-the-shelf) heatsink, it can be handy (or required!) to add a fan, but the ideal case will have all three controlled for best results in a given case.
When all heat is transferred to the air, you get ~1 W/((L/s)*K) heat capacity. For a modest 20 K temp rise at 100W, you need 5 L/s (300 LPM). Which seems reasonable. But, if not all of that flow is fully heated to the given temperature, if some of it is blowing past without being heated (it's outside the diffusion layer -- fins too widely spaced, extrusion not long enough), or just blows right around without going near at all (no ducting, general circulation, etc.), the LPM requirement will be much, much higher. This figure is only the absolute minimum amount of air required.
Tim