I think soldering SMD parts and producing a good result using an iron is reasonably difficult to people who don't have experience.
The main problem I find is that you need 3 hands - one for the iron, one for the solder and one to hold the part down - Skill-wise I'm probably in your target market
So instead of that you could instead go this way:
https://www.sparkfun.com/tutorials/59Solder paste in a syringe and stencils are cheap, it produces great results so why use an iron?
That method should produce a much better result - with less skills - than hand soldering smd parts would. I haven't tried it myself as I have a cheap hot air unit. I expect the results would be pretty similar though.
As an smd novice I find the hot air method way better than hand soldering.
Also here are a couple of tricks I found on the net which were useful to me - perhaps you could include a tips sheet in the kit?
* Make ghetto smd soldering tweezers by wrapping 1.5mm wire around the soldering iron tip
Like this, but arrange the wire so that the iron is one side of the tweezer and the wire is the other side:
http://www.instructables.com/id/Making-a-fine-tip-for-your-solding-iron-for-SMD-so/* Lift caps and resistors by putting a small solder 'ball' on the iron and heating both ends at the same time - the part comes off instantly and lifts off with the iron in the solder ball. I only learned this yesterday and it works great.
https://youtu.be/XW9aEkToX8w?t=80