Yeah, obviously it's immaterial... but, again, why do it this way? Cypress did the same thing on the QFN version of their FX2 chip, good luck turning that one 90 degrees. I don't buy the cable argument but I agree it's the only halfway-plausible excuse.
The best way to do it would have been to bond out one of the lines to two pins, one on each side. The resulting stub would also have been immaterial, but I guess they couldn't afford to sacrifice a pin elsewhere.