There are a couple of reasons:
1. The economics of increasing integration eventually produced relatively inexpensive ADCs with a high enough sample rate to support the bandwidth without equivalent time sampling. This is just Moore's law at work.
2. Support for equivalent time sampling requires dedicated non-integrated hardware to measure the trigger to sample time. If the ADC sampling rate is high enough, then this hardware is not necessary because triggering can be done digitally and again, this processing eventually became cheap enough due to increasing integration and Moore's law. At that point, digital triggering becomes less expensive than including the hardware to measure the trigger to sample time. In other words, it is *cheaper* to not support ETS.
With that said, I still prefer to use ETS where possible because:
1. Low sample rates are sufficient for almost all control loops while the higher samples rates provided by ETS are an advantage for repetitive and non-repetitive signal integrity analysis.
2. The increased sample rate prevents measurement artifacts like
Gibbs phenomenon. Try measuring a fast edge using a Rigol DS1054Z with 4 channels enabled to see an example. That preshoot does not exist and the same corruption is present immediately after the edge.
Tektronix used ETS in the 7854, 10-bit ADC ran at a few 100kHz but the sampler before the ADC was high speed 400MHz bandwidth.
The Tektronix 7854 probably is not the best example because it does ETS in a way very few other digital storage oscilloscopes do; the only comparable example I know of is the equally odd Tektronix 2252. These instruments simultaneously sample both a vertical signal and the analog sweep to produce a YT display. In the case of the 7854, this results in sample rate equivalent to 200GS/s at 500ps/div.
Contemporary to the 7854 (1981) are DSOs like the 468 (1981), 7D20 (1983), and 2230 (1986) which have the hardware although I think only the 2230 takes advantage of it to implement ETS while the others use it for jitter reduction of a single acquisition. I do not remember when HP started using ETS but maybe one of the HP gurus can say.